Built Enterprise-Grade Content Governance & Operations for AWS European Sovereign Cloud

100+ pages • 80+ product managers, UX, and engineering stakeholders • 5 languages • Projected $100M+ pipeline support

The Challenge

AWS was launching its European Sovereign Cloud to meet Europe’s strictest data sovereignty, residency, and regulatory requirements. The marketing website (aws.eu) had to be built from the ground up with no existing governance, workflows, or structured content foundation. Over 80 product managers, UX designers, and engineers were contributing content in parallel, creating risks of inconsistency, compliance gaps, duplicated effort, slow delivery, and content that wasn’t optimized for search engines or future answer engines (AEO).

This high-visibility, regulated launch was projected to influence a $100M+ sales pipeline. The business needed fast, compliant, high-quality content that would perform in both traditional SEO and emerging AI-powered search experiences.